Pause Awards
2022
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Overview
Pause Awards is honouring the most ambitious and forward-thinking companies in Australia. To celebrate its 5th anniversary in 2022, Pause Awards sought a branding refresh to enhance its premium image and engage with the top players in the Australian innovation ecosystem. This included updating its brand strategy, logo, visual language, website and content.
Solution
The concept was inspired by the comparison of business awards to Olympic games, where entrepreneurs compete to win customers in the free markets. The Pause Awards crowned its winners 'Champions' and elevated the trophy to a wearable, Olympic-style medal. The awards experience went beyond the typical, offering the world's first trophy NFT, a Walking-Dance, 10-Word-Speech at a black-tie Pause Awards Night with an afterparty.
Results
Design
Website experience is amongst the best in the class
50%
More attendance for the Awards Night
Gold
For Packaging Design at Good Design Australia 2022
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