Branding
Storytelling

Pause Fest

2020
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Overview

Pause Fest is the world’s leading festival of business and creativity. Pause Fest was seeking a fresh campaign concept, expert speaker selection and impactful content to drive the conversions and conversations about the global innovation impact for their 10th anniversary.

Solution

HEDON Studio crafted an iconic event branding to mark the decade-long Pause Fest with ‘New Odyssey’ theme. The strategic branding highlighted the three delegate types (Creator, Leader and Explorer) through simplistic visual executions on lanyards, stage design, marketing campaign, billboards, merchandise, and web. HEDON curated an all-star lineup of 35 international speakers from top companies such as Google, Amazon, Ueno, Adidas, Netflix, BBC and Walt Disney. The event's outstanding design won a Gold award for the Event Experience at the Melbourne Design Awards 2020, and three awards for Attendee Badges Design at PICA Awards.

Results

30%
Growth in business in 2020
250M+
Media coverage from the event
97%
Delegates found new ideas and inspiration
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Content
Opening Titles
A decade of epic Opening Titles from directors across the world has marked the Pause Fest as one of the most creative innovation festivals in the world, and directors famous.
Event
Biohacking
We’ve implanted ten microchips into selected influencer’s hands as VIP tickets to launch the Pause Fest 2018 programme, and it took the world by storm in minutes!
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