George is a branding and communication expert with over 30 years of experience in the industry. As the Chief Growth Designer he specialises in two key assets – a brand and its story. George has a proven track record of success, having run the world-renowned creativity and business event, Pause Fest, for over a decade, and the Pause Awards for the past five years. 

These awards attract the most ambitious and forward-thinking businesses, and some of the winners include Quad Lock, Heaps Normal, Linktree, afterpay, Aussie Broadband, Birchal, IsoKing, Wisr, Great Wrap, MrYum, Verve, hipages and many more.

With numerous awards to his name, including Good Design Australia, Leo Burnett’s HumanKind, RedDot and Melbourne Design, George has worked with some of the world's most recognisable companies, including IBM, MYOB, Google, Zero Latency, Blackmagic Design and Adobe. 

He is a regular speaker at meetups and global industry events such as SXSW, Pause Fest, RMIT and Swinburne University, and has mentored and judged for various events and accelerators such as Techstars Startup Weekend, Startupbootcamp, Circle, Finies, AADC Awards and SingularityU.

Hedon believes that a strong branding is the key to achieving long-term success. His mission is to work closely with edgy clients to create loveable brands to tell inspiring stories that capture the essence of their business and resonate with their future audiences.