YarraTrams was looking to refresh the branding of their digital passenger information app, tramTRACKER®. The goal was to create a modern, user-friendly design for the app's iOS and Android launch in 2013.
The logo for the app was designed to evoke the vintage tram aesthetic with a bold, but elegant font. The two words appear as one, with ‘Tracker’ in high caps and WiFi waves symbolising real-time functionality.
Years on, the logo is still in use on public infrastructure
Travelling in Melbourne CBD has seen it
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